Many people feel a sense of self-consciousness when it comes to being on camera, which is why many entrepreneurs have avoided one of the most effective methods of marketing…vlogging.
With the extremely high popularity of YouTube, if you have not created your own blogging channel and are frequently publishing content, chances are you are missing out on captivating a large percentage of your target market.
For anyone that wants to be successful in their business marketing then overcoming this fear of being in front of the lens is paramount. If there is one thing we can tell you to reassure you to get on the ‘vlogging case’ we can honestly say that it really isn’t that bad.
What you need to do, and perhaps the most important thing to consider is just to be yourself. Vlogging provides an insight into you representing your brand. It tells your audience what you have to offer and these days, with such an online presence, it lets potential clients virtually meet their service provider.
Here are just a few things to think about on how to present yourself to your vlog audience:-
For every episode, provide a short introduction to yourself and your business. Many visitors to your site may not be subscribers and may have been directed to your vlog via an alternative route. You want them to know who you are and what you do straight off.
It’s important to be yourself, but also important to make a little effort. For example (and an obvious point) if you want a professional vlog, don’t create your video sat in your pyjamas with your hair standing on end. Try and record your vlog as one of the first tasks you do when you are freshly prepared for the day.
Make sure that your filming environment is suitable for your audience. Try to keep any backgrounds from being distracting and of course, it goes without saying that any personal or confidential details should be out of sight. There are no rules to say that you have to be sat at your desk to vlog. It can be interesting to film in different locations and even on the move, but just be aware of your surroundings. What do you want your audience to see?
Talk to your audience in appropriate language. If possible, avoid jargon, keep to the point and use language that inspires, educates and portrays the professional image that you want to portray.
It’s okay to have notes
If you need a few prompts to help you with your presentation, then it’s no big issue. It shows preparation and structure to your vlog. However, avoid reading directly as you want it to be personable. Maintain eye contact with the camera (your audience) and let them feel that sense that you are talking directly to them.
Are you already up and running with your vlog? What tips do you have to share with others that are thinking about starting out?
If you need to find out more about what you need to get started on your vlog, you can read more here
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