Join us as we explore the top 5 myths surrounding Virtual Assistants – the human ones – their roots in traditional expectations, and the truth of what to expect. Today, we unpack Myth 3 of the 5 listed below. That is the one that VAs can only manage basic admin work.

Myth 1: Virtual Assistants are not as reliable as in-house staff – especially PAs

Myth 2: Virtual Assistants are just too expensive!

Myth 3: Virtual Assistants can only manage basic admin work

Myth 4: Virtual Assistants are only for the short term

Myth 5: My business is at risk when sharing data with a VA


Virtual assistants have become an increasingly popular resource for businesses around the world and even more so now, in the UK. As skilled professionals – most from corporate or education-based backgrounds, we offer a wide range of services and can help streamline operations, increase efficiency, and support business growth. However, there is a common myth that virtual assistants can only handle basic admin tasks.

Let’s continue, as we debunk this myth, exploring just some of the diverse capabilities of virtual assistants and the valuable contributions they can make to your businesses. Not just basic admin.

While it’s true that virtual assistants excel at administrative tasks, their capabilities extend far beyond basic admin work. In fact, I would go so far as to say that many VAs find being limited to basic tasks, quite frustrating. We are, after all, independent business owners in our own rights and are all too familiar with the strategy and expectations of running a thriving enterprise.

Virtual assistants are highly adaptable and can provide support in various areas, depending on their skills and expertise. Many are more than able to assist with marketing, social media management, content creation, customer service, project management, bookkeeping, and much more.

A number of virtual assistants can play a vital role in marketing activities:

  • brainstorming and aiding in developing and implementing marketing strategies,
  • conducting market research,
  • manage social media accounts,
  • create engaging content,
  • coordinate email marketing campaigns, etc.

By leveraging their knowledge and skills in marketing, virtual assistants can help businesses reach their target audience, enhance brand visibility, and drive growth.

Virtual assistants can also provide exceptional customer service support – evidenced by the success of our sister-company – Prospect2Proft. Virtual Assistants can handle customer inquiries from various platforms, manage online chat systems, respond to emails, and provide timely and professional customer support.

With excellent communication skills and customer-focused approach, virtual assistants can enhance customer satisfaction and contribute to building positive relationships with clients.

Project management is another area where virtual assistants excel and tend to find themselves, quite often! Depending on the diversity of their business experience, you may find a Virtual Assistant coordinating and overseeing every aspect from venues to budgets, staffing to entertainment, and working to tight deadlines.

We love order, and utilising project management tools and CRMs to their fullest, is a pleasure!

Furthermore, some virtual assistants can provide bookkeeping and accounting support. They can manage invoices, process payments, reconcile accounts, and generate financial reports, helping businesses maintain accurate financial records and provide insights into the company’s financial health.

Hangabout…we haven’t even touched on technical support! Building, tweaking and maintaining websites is commonplace amongst VAs. Nowadays, you’ll also find many VAs competent and comfortable developing and populating e-commerce sites, from photography and listing descriptions, to app integration and payment systems.

Virtual assistants not only write blog posts and social media content but also conduct keyword research, optimise SEO and can monitor content performance.

In conclusion, the myth that virtual assistants can only manage basic admin tasks is far from the truth. Virtual assistants possess a wide range of skills and expertise, enabling them to contribute significantly to various areas of business operations. By harnessing the capabilities of virtual assistants, businesses can benefit from their flexibility, efficiency, and specialized skills, leading to increased productivity and success.

We would love to introduce you to the world of competent, dedicated virtual assistants! Feel free to get in touch, today, for a no obligation conversation.

Stay tuned for our next blog when we continue with countering

Myth 4 Virtual Assistant are only for the short term.


Other blogs to dive into:

Myth 1: Virtual Assistants are not as reliable as in-house staff – especially PAs.

Myth 2: Virtual Assistants are just too expensive!

Myth 4: Virtual Assistants are only for the short term

Myth 5: My business is at risk when sharing data with a VA