A business that consistently wants to improve productivity needs a foundational marketing strategy and marketing tools that can kick off its marketing efforts and give a new direction. The article provides a scoop of tools that can ease your business growth without worrying about hiring professionals.

Churning out success from a business endeavor is not as easy as it appears. It is a compilation of fear, anxiety and doubts. To nip these evils in the bud, there is a need for tools that improve your email marketing campaigns, conversion rates, and content creation and put your business on the path to success. In this post, we will evaluate the top 10 marketing tools that can leverage your growth and empower your business to take it to the next level.


1 SEMRush

SEMRush is an all-in-one software that helps companies to gauge the digital marketing strategies run by the companies, and track pay-per-click campaigns, social media campaigns, and content marketing campaigns.

With it, you can clock the trends of your industry, conduct SEO audits, improve your pages, and optimize them for better SEO results, find keywords, learn about your competitors,and build backlink strategies.

The USP of this marketing tool is SEMRush Toolkits. These toolkits are a combination of varied reports that can improve your campaign and monitor your campaign success.


2 Buzz Sumo

By strategically placing the content on your blog page, you can easily reach the target audience and outnumber your competitors. Buzz Sumo is a simplified tool that can help you find the most loved topics, its Facebook engagement, X shares, Pinterest shares, Reddit Engagement, evergreen score, and total engagement.

That’s not all; you can add multiple primary and secondary keywords and see which topics demand attention and are engaging to put it.

The USP of the marketing tool is it helps you curate content topics and prepare a content calendar.


3 Ahref

An all-in-one SEO suite that helps you analyze your backlink profile, broken backlinks, referring domains, anchors, organic keywords, organic competitors, track rankings, explore content ideas, paid keywords, linked domains, etc. It is a massive index of data that helps SEO marketers, bloggers, and ecommerce agencies to optimize their websites, gauge the traffic for a particular keyword.

The USP of this marketing tool is it has an intuitive dashboard with a range of features that help you improve your SEO strategy at affordable rates.


4 SERP Stat

An alternative to Ahref or SEM rush is Serpstat. The tool has a wide range of features to reinstate the business growth.

Here, you can do a complete domain analysis, URL analysis, site audit, find out the keywords suitability for the domain, start with local SEO strategy, conduct a backlink analysis to find out broken backlinks, no follow, and do follow.

Also, the tool encompasses a variety of AI-generated tools for content creation.

This growth tracker tool is a solid alternative for companies who want a digital marketing tool with basic features. Companies with larger budgets should consider buying advanced tools like ahref and Sem rush.


5 Buffer

With rising social media trends, there is one tool that gives you plenty of resources to tap into, Buffer. But there are others such as Hootsuite and

With it, you can schedule your posts for later, post them on relevant social media sites, track interaction with the users, and gauge the engagement rate and shares.

All you need to do is to complete the entire information and make a few critical decisions, like when you want to publish the content and on which social media sites you want to add. Buffer will take care of rest.

The best way to use the tool is to create a solid social media marketing strategy and then jumpstart with it.


6 Google Analytics

While these tools might take a toll on your time and money, there is a simplified tool that can help you track the business’s organic traffic, visitors, and target audience Google Analytics.

It allows you to find out the frequently asked questions- which keywords drive traffic to the website, is your social media campaign on track, what engagement rate and bounce rate, and which pages are more popular. You can drill down even deeper in the acquisition tab to discover sessions, new sessions, and new users.

This marketing tool is free for everybody.


7 Yoast SEO

Is your website on WordPress? If yes, you can’t overlook the powerful features of the Yoast Seo plugin? This digital marketing-friendly plugin helps you improve content quality, boost your digital marketing efforts, and blend the content and SEO seamlessly.

The plugin allows you to submit sitemaps, do page analysis, and let you find loopholes in your digital marketing efforts.


8 SEM Scoop

It is the ultimate arsenal in the hands of digital marketing managers. With it, you can find high-quality, low-competition keywords, do keyword analysis, average links of that particular keyword, estimate content that you should work on to rank it on the top page, content analysis, social engagement, and anchors used for the text.

This marketing tool also displays relevant keyword ideas and a competitor analysis. There are several filters in the tool that can help you sort the keywords by search volume, CPC, PPC, relevancy, keyword difficulty, etc.


9 Pik to Chart

Content Marketing does not exist in solace. As a businessman, you have to write powerful content and blend it with infographics, screenshots, and keywords to engage the audience, drive traffic, and boost sales. PiktoChart is the best online marketing tool that lets you create stunning infographics with drag and drop. As a result, you save money on visual designers.

With it, you can create infographics, presentations, posters, reports, flyers, banners, brochures, cards, resumes, and social media planners.


10 Moz Pro

Moz Pro lets you overview the website in its entirety. It gives you a sneak peek at the domain authority of the website, linking domains, inbound domain, ranking keywords, discovered links, lost links, metrics over time, number of no follow and do follow links created, top pages of the site, top followed pages of the site, etc.

There is a graphical chart that establishes the domain authority, with several linking domains; also, here, you can find the top anchor text used by your competitors. The on-page grader gives you a detailed look at what factors are hurting its rankings, helping the score, etc. With it you can devise a solid strategy to outnumber your competitors.



Syncing with your audience’s interest excites them and improves their loyalty towards your business. However, you need a pack of marketing tools to help you accelerate your business, improve conversion rates, and drive your marketing efforts forward. The above-mentioned tools can further your business and efficiently take it to the next level provided you have a knack of it.


Author’s Bio:

Author - Jigar AgrawalJigar Agrawal is Digital Marketing Manager at eSparkBiz. He is passionate about anything related to Digital Marketing. Wants to unlock the world of technology and Social Media where every day there is a chance of new possibility as well as innovation.