West Yorkshire-based Virtual Assistant agency Virtual Hand is celebrating a key milestone as founder Michelle Poole announces her growing team has reached 14 members — a significant marker in the business’s 14-year journey from solo enterprise to thriving support collective.
Founded in 2011 and headquartered in Ossett, Virtual Hand was born out of Michelle’s desire to bring order, calm and professional efficiency to small businesses across the UK. Today, her team supports a wide range of service-based clients — from consultants and coaches to trades and creatives — offering everything from admin and inbox management to social media, copywriting, content creation and business support.
Lucky for some
“Hitting 14 feels symbolic,” says Michelle. “We’ve grown steadily and intentionally — not just adding people, but building a team that reflects our values: reliability, adaptability, and care. This number says we’re growing in the right way, for the right reasons.”
As a fully remote business, Virtual Hand operates across the UK, with associates based everywhere from Scotland to the South Coast — and even overseas. Michelle credits the post-pandemic shift in working habits for fuelling fresh demand for virtual assistants, but emphasises that success in the sector still depends on systems, trust, and team culture.
A former member of the military reserves for over 30 years, Michelle applies a high level of planning, structure and responsiveness to her leadership style. Her background informs the company’s disciplined, no-fuss approach — getting things done behind the scenes so her clients can stay focused on growing their businesses.
Building a virtual team has come with its own challenges. From juggling associate availability to balancing workloads and ensuring commitment, Michelle has invested time into nurturing a team that’s as agile as it is dependable.
“The team don’t all invoice every month — the work flexes — but I know who’s got the right mindset and the right skills,” she explains. “This year I’ve focused on creating a more unified, collaborative team. It’s not about numbers on paper, it’s about having the right people in the right seats.”
With a base in Ossett and clients nationwide, Michelle sees PR and visibility as key components of her long-term growth strategy. Recent media efforts are aimed not just at celebrating success but positioning the business as a serious player in the professional services world.
We’d love to hear from you
Virtual Hand is now actively welcoming new clients looking for support with marketing, admin, operations, and beyond — with Michelle and her growing team ready to lend a hand, virtually.
For media enquiries, interviews, or collaborations, please contact:
Michelle Poole
📧 [email protected]
🌐 https://virtualhand.co.uk
