Blogging to promote your business is a great way to educate your audience and get more clients.
Have you ever heard the phrase – “you never asked”?
It’s one of those that never ceases to amaze me – surely, it’s their job to tell you, advise you, share their expertise and experience so you get the best?
Grr Finance in a business – my experience
When I first started out I got myself an accountant – I never heard from them in the first year. However, when they did contact me it wasn’t the person I spoke to and they asked for the records. I queried that I’d not heard from them in the first year and they said – we are always here for any questions. Well, I’d never run a business before so I had no idea what questions I should be asking and they didn’t volunteer anything – not even a simple checklist of records to be kept, the format or things I should consider for my business that could be offset; for example. Nada, nothing, nichts, niente, rien.
I took this personally and teddy went out of the corner and I found another one. If you know me; I’m a straight forward kind of person, call a spade a spade and ask lots of questions if I’m interested in a topic. Needless to say, I’d outsourced the role, wasn’t interested and certainly didn’t have 101 questions to ask. Unfortunately, the path with an accountant hasn’t been that smooth for me. I certainly set my stall out but feel as I am just small-fry that they forget about me – until the next year and they get to earn their pennies by producing some sort of tax assessment/accounts.
Where’s this going I hear you ask – good question (I could go on and on about accountants/bookkeepers and my not so good experience. All my own fault I might add – I don’t want to be interested so neither are they!)
Don’t be afraid to ask!
All I wanted to highlight was that you don’t know what you don’t know until you ask, so don’t be afraid to ask. It can be used for research for a new product, to find out what solutions people are looking for and why they’re not achieving as they think they should.
Also the flip side, share your knowledge, share your nuggets to help others with their problems – and in fact; don’t wait to be asked – share, educate, inform, advise and entertain – that’s what blogging is about but also what great business is about. People love to learn but can recognise skill and knowledge – so will ask for that work to be completed rather than trying to do it all on their own.
Blogging to educate your audience
If you’d like to get into blogging so you can educate your audience please do get in touch. I love brainstorming the many topics people can write about and seeing that lightbulb moment when a plan is created and they know exactly what to write about for the next 3 months.
Employing staff is a whole new ball game with its own set of rules. Working with a VA is an option that a great many business people are turning to. Check out my book on How to Hire a Virtual Assistant. Available on Amazon by clicking here
Connect with Michelle on other platforms too: Learn how you can work with Virtual Hand; how your business can grow and how you can communicate better with your audience.