Blogging is without a doubt one of the best ways to drive more traffic to your website.

By regularly providing both potential and existing customers quality content, your site visitors will end up staying longer on your website. This, in turn, prompts search engines like Google to flag your website as a useful resource, ultimately making it rank higher in search engine results pages (SERPs). The thing is, for some people, there are better ways to spend time as a business owner than running a blog. Well, the good news is that they don’t really have to.

A more cost-effective and scalable solution

Why write your own posts or hire your own team to do it for you, when you can just outsource to a content creation firm instead? It’s not only more cost-effective, it’s also much easier to scale based on your needs at any given point in time according to Influence & Co.’s President Kelsey Meyer. Think about it. If you had an in-house team of writers that produces five blog posts per week and you decided that you needed to bump that up to 10 for a campaign, then you’d have to either suddenly double your team’s workload or quickly hire more people to write the extra posts.

The first option, of course, could cause the overall quality of your posts to drop. The second, on the other hand, not only limits your options due to the time constraints, but also leaves you with extra writers once the campaign ends. In contrast, outsourcing the whole thing allows you to simply pay a bit more to get more content when you need it and then scale your requirements back down whenever you want.

Establish authority without actually being one

Let’s say you run an online fitness apparel store but you’re not actually a fitness buff. If you try to run your own blog, you’ll most likely end up wasting so much time doing research because you the whole thing is an out-of-niche topic for you. Hiring experts to write your content for you fixes all this. It gives you access to writers who are either already knowledgeable on the subject or have more than enough time to do the necessary research to produce quality blog posts.

Enjoy all the benefits without doing any extra work

At the end of the day, you’re already busy running your business. The last thing you want is to add one more thing (i.e., blogging) to your plate just so you can drive more traffic to your website. Well, by outsourcing your content writing, especially for out-of-niche content, you can do just that without actually exerting any additional effort.


Employing staff is a whole new ball game with its own set of rules. Working with a VA is an option that a great many business people are turning to. Check out my book on How to Hire a Virtual Assistant. Available on Amazon by clicking here

Connect with Michelle on other platforms too: Learn how you can work with Virtual Hand; how your business can grow and how you can communicate better with your audience.

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