Download your free Blog Template too.
Write your first blog and get sharing your knowledge – because that’s what blogging is all about! Sharing your knowledge, educating your readers and potential clients and showing people that you know your stuff!
Writing blogs speeds up that “Like – Know – Trust” cycle of getting clients. Very few people will buy on that first interaction. Giving them lots of opportunities to learn about you, your business, how you work, what you know and how ultimately you can help them and their business goals (or even lifetime achievements). It can be that big.
But the hurdles just rise up in front of you – what to write, when to write and what to do with your blog once you’ve got that far? Where do I get images from to avoid being fined or someone stealing your image – it happens.
So, I’ve given you a BLOG TEMPLATE to help you get started. It identifies the areas to be considered and included in your blog post.
Topic/Category – Categorising what you are talking about helps with writing. Reduce your categories to half a dozen or less so Google can see you are an expert as you are writing about the same things. Having loads of categories means you know something about everything!
Title – this can be set after you’ve written it or have a working title (just like the movies).
Keyword – I’m sure you’ll know your keywords for your business – what you want to be known for and all the variations to that word – phrases are acceptable. Use these in your post as well as the title, alt words for images and if you’re using Yoast to check your SEO it will tell you how well you have done!
Tags – just like you use in Twitter and Instagram. Use Tags to help people searching for your answers on Google.
Image – have you identified an image to go with your blog? Does it work with your brand? Is it free to use? If you are blogging for the month (or more) it’s good to have them identified so when you are uploading there’s no need for a search to take place, which would delay the posting.
Publish – if you have a plan and you publish every Tuesday – or you have a theme and it will be in April as it is Easter themed – identify that here. This will help you again when scheduling.
CTA – Call To Action – every post should have one. Whether it’s to comment, pop over to Facebook, download my cheat sheet, etc. Tell your audience what they should do next!
Links – direct your readers to a previous blog (or future one that you’ve come back to include) or some hot shot with more fabulous help for them.
500 words – yes, just 500. People don’t have time to spend reading lots of stuff so don’t put them off by writing lots – with few images to break it up – or headings for that matter. Long ones are good sometimes (although I’d probably create an ebook with it instead and build my list). In general, 500 words is good for SEO and to get some valuable content down.
If you’d like to learn more about blogging do ask about my course – one day working ON your business to really crack it. Get to create your 3-month calendar, write a blog or two and know what to write about, when to post it and what to do once you have.