While these terms are often interchanged in conversation and even in marketing, the difference between a lead and a prospect is actually quite significant

The word ‘profitable’ gets thrown about far too loosely these days, but the fact is, a well-crafted prospect journey will near-enough guarantee that your Prospects bring revenue into your business…even if they don’t sign with you straight away!

The word ‘profitable’ gets thrown about far too loosely these days, but the fact is, a well-crafted prospect journey will near-enough guarantee that your Prospects bring revenue into your business… even if they don’t sign with you straight away!

This is a short consideration of the importance of your customer journey and how it can be implemented into your business for ongoing, consistent positive results.

‘Prospect Journey’ and ‘Customer Journey’ are hardly new terms. In fact, they’re so commonplace that if you have been in business or on LinkedIn for any amount of time, you very likely skim past any chatter about them.

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