Do you stay in touch with your existing clients? It’s a question you seriously need to consider if you want to grow your business. As a coach or someone in the service-based industry, it’s not enough to say you simply provide the service they pay for. You want to take the time and effort to get to know each and every one of your clients, so you can build relationships with them and become a valuable resource in their lives.

Because you need a continuous stream of leads into your business if you’re looking to grow. Customers are the lifeblood of any business. Whether you’re attracting them in with your latest opt-in freebie or having them contact you directly thanks to a word of mouth referral, you will want to maximise the value of each client.

It can take you a lot of time and effort to get a new client, and you don’t want to let that investment go to waste. So here are five different reasons why you will want to stay in touch with your existing clients, even once you’ve finished working with them.

#1: Stay in touch with existing clients, as they have a higher potential for great testimonials and case studies

You’re in a prime position to increase your testimonial and case study count if you ask existing clients for them. When you’re working with them, you can notice when they’ve just achieved a win – as this is the perfect time to ask for a testimonial. Just make sure you’re also getting their permission to use that testimonial within your marketing content before using it.

#2: It’s a perfect opportunity to build relationships and grow friendships

The friendships you make with existing clients aren’t just for when you’re working together. The relationship you have with them can grow over time and be both lucrative and beneficial to both of you. Once your contract is over, or they’ve made a purchase, that doesn’t mean you stop building the relationship. Many business owners find previous clients can become good friends.

#3: Stay in touch with existing clients, as they can help you grow your network

Your existing clients can often give you access to an expanded network of contacts. Whether you’re looking for word of mouth referrals, wanting to expand your business reach, or put yourself in front of a new audience, your existing clients can help. This helps open the door for affiliates, joint ventures and even collaborations. [Take a look at Grow your business faster with collaboration if you’re looking to find more information on this.]

#4: The potential for repeat business and referrals is higher within existing clients

If you’re looking to get repeat business, it pays to stay in touch with your existing clients. Not only do they know what it’s like to work with you, but they also know the results you can get them. They’re also the perfect people to bring referrals into your business as well, so it’s well worth taking the time to stay in touch and build those relationships! [Check out Customer loyalty reward options if you’re wondering what other options to create for existing clients.]

#5: It’s the perfect opportunity to understand your ideal clients better

When it comes to knowing your ideal client, you can never have enough information. It’s also something that’s constantly evolving and changing, as your clients will change over time, as potentially will your focus. When you make an effort to stay in touch with existing clients, you’re enabling yourself the opportunity to not only understand them better but also be there to adapt to their changing needs.

You invest a lot of time, effort, and money to get new leads into your business. Over time you want those leads to turn into clients, so you can further build on that relationship and provide them with the solutions you have available.

So it goes without saying that you shouldn’t let that relationship stop once they’ve bought from you. Staying in touch with your existing clients gives you plenty of opportunities to grow your business further and provide them with more potential solutions and value over time.

But all of this does take time and effort. So if you’re looking for support to help stay in touch with your existing clients and grow your business generally, why not get in touch? We can help free up your time and provide your business with the support it needs. So reach out and let’s talk – you’ll find our contact details here.