My 30 Day Blogging Challenge continues.

The tag [TIME SAVED] shows you where a Virtual Assistant (such as Virtual Hand) can save you time by doing these elements. This allows you to do what you love in your business as well as what you are good at.

If you’re clever with your email marketing and learn how to take advantage of auto responders, then you really are on to a huge time saver and an efficient method of consistent communication with your audience.

In business, communication with your subscribers and clients is paramount and you want to establish a professional, responsive rapport.

By utilising auto responders within your email marketing strategy, you are simplifying the process in keeping your subscribers up to date. Of course, with any automated system there are pros and cons and best practices to follow. By taking time to carefully create an auto responder system [TIME SAVED] that works for you and your business, you will reap back the time you input in planning with the results.

Let’s have a further look into this useful method of marketing.

What exactly is an auto responder?

An auto responder is a pre-generated email [TIME SAVED] that when triggered by a specific criteria responds with a sequence of email messages at specified intervals.

Why use an automatic response?

When you automate procedures, [TIME SAVED] it goes without saying that you are improving your efficiency.

The pressure of ensuring that you have not forgotten to send an acknowledgement to a subscriber who has downloaded your latest product is lifted. As soon as they opt in to your offer, they receive what they have been promised. By setting up a standard but personable response [TIME SAVED] you are keeping your communication levels to a level of satisfaction and delivering on time.

Auto responders are also a great way to send a reminder. They don’t necessarily have to be used for marketing. If you’ve organised an on-line meeting, [TIME SAVED] why not schedule an email to be sent to attendees the day prior to the meeting and an hour before. [TIME SAVED] It just keeps it fresh in their inbox (and their minds).

It’s all in the planning.

Know what you want to send before you send it! Take some time to work out how many emails in a sequence that you want to send out and exactly what the content will be [TIME SAVED]

You will also want to carefully think about the timings and how to stagger the content [TIME SAVED] so that subscribers don’t feel bombarded or on the flip side, forget who you are.

It’s important to keep the content personable – nobody wants to feel that they are just being responded to with a standard template and not a real person. Take time to review your drafts and seek a second opinion of the content [TIME SAVED].

If you’ve not been making use of auto responders now is the time to give them a try. If you’re not sure what software to use, Mailchimp is a great place to start. Alternatively, get in touch with a VA who can help you on your way.

Here cometh the end of Number 15 – Autoresponders.

Here’s a link to the Start in case you missed it.

Do have a look at all the other blogs I have written on Using a VA or Training specifically; you never know what you might find.

Busy business owners and successful trainers all struggle from time to time to get everything done in the working day. That’s why we put together our list of favourite tips, tricks, and real life examples that you can use to start doing more with the time you have. Download your free copy here

Connect with Michelle on other platforms too: Learn how you can work with Virtual Hand; how your business can grow and how you can communicate better with your audience.

Image courtesy of Ohmega1982 at